So today was the launch of the Versace for H&M collection, and yet again most people have been going made over the idea of a high end designer at a high street store at (slightly) more reasonable prices. Cardiff was no different as the St David's store was one of those chosen to host the collection.
I was part of a discussion last year of whether 'designer for high street' is really worth it and whether these types of collaborations actually end up devaluing the designer brand by allowing it to be accessible to all, rather than the brand we look up to and strive towards. In all honesty I don't particularly like Versace generally and this collection hasn't done much to change my mind. It's not that wearable really or on trend for this season and the prices aren't really close to that which you would expect to pay at H&M. Plus I am seriously dreading seeing certain types of girls trying to carry off the floral leggings (especially worn as trouser!!!) because they think they are cool and trendy!
Im not saying I don't like any of the collection, I love the leather dress (but £180 is a bit much!) The skirt with the roman-esque trim and their LBD's are really cute. But I'm not gonna go queue for 2 hours and push and shove through a throng of giggling teenagers who's parents are willing to buy anything and wannabe cookie cutter fashionistas who think just because it has a designer label its fashionable, it's not that special.
And like I said in the discussion last year (which was actually started because of the Rodart for Target collection in America) I actually do think 'designer for high street' devalues the high end brand a little, plus the quality of the garment you get will be that of the high street stores not the designer labels. I like the idea of a designer label being something special, something elite, is that not what makes it what it is? Versace wouldn't be a designer label if it always sold like this on the high street.
Ok so little rant over, what are your thought?
Are you gonna be queuing this morning? Have you already queued?
Do you think 'designer for high street' is a good idea or not?
Here is some of the lookbook for you to make up your own minds
I like these pieces
Love this dress, boots and bag
This dress is great for a night out